Remote Sales and Marketing Jobs Opportunities 2021 Apply Now

Job Responsibilities : Director of Sales and Marketing (Remote)

Salary : $65,000 – $75,000 a year

Company : Better Talent

Location : Remote US

Job Description

Marketing: 50%

Manage and continually improve all aspects of Cohobnb Properties’ Marketing programs including SEO, Social Media, Newsletter, PPC, Print, Partnerships, Rate/Revenue Management, Listing Sites, and other relevant mediums

Increase Cohobnb Properties’ bottom line through efficient growth in rental revenue, mark-ups, fees, and growth of inventory

Research the customer experience (owner and guest) with Cohobnb Properties and drive improvements in product development

Plan and organize marketing functions and operations (brand awareness, communications, events, etc.), and ensure they align with Cohobnb Properties’ unique “voice”

Responsible for the look and content of the website(s) and social media outlets, maintaining brand awareness, and maximizing visitor conversion

Manage brand reputation including review sites, press releases, and community engagement

Acquire reliable and comprehensive data on sales and customer experience from different departments

Use CRM systems (such as mail chimp, Hubspot, etc) to provide drip email campaigns to potential guests, prior guests, potential owners, and current owners

Drive investment in digital marketing and roll out technological upgrades

Establish the marketing budget and track return on investment

Keep abreast of market/industry research and understand how trends are changing

Communicate regularly with other departments and executives, reporting on marketing and sales activity

Contribute to product development for both guest and owner product offerings

Use analytics to drive marketing and sales development

Use customer analytics to drive owner and guest loyalty, customer behaviors, and market trends

Set KPIs and track progress

Sales & Business Development: 50%

Manage and continually improve all aspects of Owner Business Development and Guest Reservations through product (our listings) management.

Hire and continually train a business development team working to grow the inventory of the company and bring new homeowners into our portfolio

Help to shape and build the properties we bring in our portfolio to attract the highest quality guests and increase top-line revenue and training an inbound and outbound sales and marketing team.

Know the market inside and out and coach and develop the team to help to educate guests and owners on what sets us apart from the competition.

Ensure revenue goals are met and properties are priced at what will convert through metrics such as RevPAR

Ensure Owner’s Projected revenue goals are being met and exceeded year after year.

Develop and implement new upsell strategies for guests and owners alike to maximize conversion rates

Always keeping the customer in mind and how to best implement strategy maximizing our customer engagement

Key skills

Leadership and influencing skills: As Director of Sales &Marketing you will, in conjunction with the COO, drive the strategy of our organization. Key to the role is the ability to inspire, motivate and persuade others across the organization

Strong research and benchmarking skills: Using data and analytics to optimize marketing strategy and improve sales performance

Writing skills: Ability to write compelling, crisp copy for a variety of marketing channels


Proven experience as a director or manager in marketing, sales, or similar role. Experience in the Short Term Vacation Rental Industry is a plus.

Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.)

Solid understanding of market research and data analysis methods

Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

Understanding of different business disciplines (IT, finance, etc.)

Proficient in business software (e.g. CRM)

A leader with both creative and analytical capabilities

Outstanding communication (written and verbal) and interpersonal abilities

BS/BA in business administration, marketing, communications, or relevant field, or at least 5 years relevant experience

Click Here : Apply Now